Scott Goodfriend Income Report


Ultimate Food Tours


Gourmet Foods, Specialty Foods

Revenue Models

Service Business

Scott Goodfriend's Ultimate Food Tours garners $200,000 exploring NYC's culinary delights

Meet Scott Goodfriend: The Man Behind Ultimate Food Tours

Hey there! Let me tell you about Scott Goodfriend – he’s not just your average executive producer. This guy is the mastermind behind Ultimate Food Tours, a fresh take on NYC’s mouth-watering culinary scene. You like food? You like exploring? Stick around.

A Delicious Journey Begins

So, when did this all start? Picture this – it’s 2011, and Scott swaps sunny L.A. for the bustling streets of New York City. This man loves an adventure (who doesn’t?) and gets a kick out of wandering through different neighborhoods. But it isn’t just aimless strolling; we’re talking strategic munching routes plotted on Google Maps.

  • The inspiration strikes – why not eat at multiple spots in one go?
  • Friends catch wind of this delicious scheme and want in.
  • The result? Around 50-100 custom tours crafted in seven years.

The Rise of Ultimate Food Tours

You might be thinking, “But how did it evolve into a business?” Well, it wasn’t always smooth sailing. Living the freelancer life meant budget meals – hello, $1 pizza slices – but then Chinese cuisine caught his eye (and taste buds). Research led to obsession, which led to sharing his findings with others through informal Chinatown tours.

Skeptical at first about turning it into a business (“I didn’t want to build a website or do marketing,” he confesses), friends nudged him onto Airbnb Experiences in 2019—and bam! His tour shot up the ranks quickly!

Navigating Challenges and Layoffs

Sure, Covid threw a wrench in things for over a year, but Scott wasn’t done yet. After reworking his tour post-pandemic, he found himself overwhelmed with demand and had to recruit help while juggling an augmented reality producer gig at Meta… until the layoff wave hit in 2023.

The crossroads: Go find another day job or take Ultimate Food Tours by the horns? You bet he chose the latter!

Earnings Talk: From Spare Change to Major Dough

Lemme give you some numbers:

  • $30k/year: What started as pocket money became a steady annual income alongside his main job—mostly weekend work!
  • A couple years down the track: consistent monthly dough rolling in.
  • Talk about growth—annual revenue leaped to about $200k! That’s no chump change!

Finding Joy & Success In The Side Hustle Life

“What’s so great about running your own show?” you ask.

I love using my passion for food and history for something bigger than myself—like our ‘Origin Stories’ social series that drives traffic both to local eateries and our growing brand.

-Scott Goodfriend,
Becoming Your Own Boss: Golden Nuggets of Wisdom from Scott
  • Organization is key – trust me on this.
  • Create routines; they’re your best friend.
  • If you’ve got that dream stirring inside you, don’t wait around. Start now!
  • Pacing is important – scale your side hustle as per what you can manage without burning out.
  • All right folks! That’s enough from me today but remember – keep dreaming big!

How It Works: Starting Your Culinary Adventure Business

Foundation and Setup

  1. Research & Plan: Begin by extensively researching various eateries and culinary delights within a specific region, mapping out walking routes to different establishments.
  2. Create a Concept: Craft an engaging tour experience that combines the regional history, cuisine, and culture into an enjoyable narrative.
  3. Test the Waters: Offer trial tours to friends and family to refine the itinerary based on feedback and interest.

Growth & Development

  1. Digital Presence: Establish an online platform for your business, utilizing tools like Airbnb Experiences to reach a broader audience.
  2. Marketing Strategies: Engage in content marketing by creating materials that highlight the stories behind local cuisines and eateries. Use social media to attract traffic and build your brand reputation.
  3. Hiring Assistance:To accommodate increasing demand, recruit team members for tour guidance and marketing efforts. This helps manage larger volumes of clientele while maintaining quality experiences.

Fiscal Management & Scaling Up

  1. Evaluation & Investment: Analyze which aspects of your business deserve further investment of time or resources to facilitate growth. Focus on strategic planning for sustained scalability such as expanding tour options or enhancing customer experiences.


  • Financial Growth – Through dedication and strategic planning, participants can see a significant increase in income. By focusing on unique experiences, one can generate revenue that has the potential to evolve into a full-time occupation.
  • Lifestyle Flexibility – Engaging in this type of business offers the freedom to blend personal passions with professional endeavours, allowing for a fulfilling lifestyle that resonates with one’s interests and hobbies.
  • Market Scalability – As demand increases, there’s an opportunity to expand services and grow the business exponentially. This could include hiring additional personnel or adding more offerings to meet customer needs.
  • Innovative Marketing – Utilizing creative content strategies can drive brand awareness and customer engagement, offering an edge in today’s competitive market while supporting local communities.
  • Operational Efficiency – Implementing modern tools and technology streamlines business operations, saving precious time that can be reallocated to enhancing the quality of service or expanding the business reach.


  • Financial Uncertainty: Engaging in such business models may cause fluctuating income levels, especially during the initial phase, as it takes time to establish a consistent client base and generate a steady cash flow.
  • Time Management Challenges: Balancing this opportunity with other life commitments can be tricky, often requiring late nights and weekend work to meet customer demands and grow the business.
  • Operational Overload: Expansion may require delegation and hiring assistance, which introduces additional management responsibilities and can be overwhelming for an individual operator.
  • Market Saturation Risks: The popularity of such ventures can lead to market saturation, making it increasingly difficult to stand out without significant marketing efforts or unique value propositions.
  • Limited Scalability: Such opportunities often have inherent scalability limits due to reliance on localized markets or personal expertise that cannot easily be multiplied or franchised without diluting the brand identity.

Income Generating Platforms Used by Scott Goodfriend

Have you ever wondered how someone turns a passion into a paycheck? Well, Scott Goodfriend does just that with his side hustle turned full-time job, Ultimate Food Tours. But how does he actually make his money? Let’s dive in!

Airbnb Experiences

    • Direct Income Generation: Yes.

In 2019, Scott placed his Chinatown food tour on Airbnb Experiences. The tour quickly climbed to the top of Airbnb’s list and began generating income for him. After the COVID-19 pandemic hiatus, he returned stronger, once again using Airbnb to list and garner revenue from his food tours.

Social Media and Content Marketing

    • Indirect Income Generation: Yes.

Scott also mentions creating a social series called “Origin Stories”. This serves as an indirect way of income generation by driving traffic to local restaurants while building the Ultimate Food Tours brand. Though not directly mentioned as a revenue source, it is instrumental in promoting his business.

Leveraging platforms like Airbnb and social media content has enabled Scott to transition from executive producer to culinary entrepreneur. He emphasizes the importance of taking action, whether it’s posting your offer on an established platform or starting that first social media campaign for brand awareness.

If you’re inspired by this story and considering your own side hustle—what’s stopping you? Remember what Scott said: take one small step today and watch how it can lead to your big break!

Starting Your Own Culinary Adventure: The Business of Food Tours

Understanding the Revenue Model

In the culinary tour business, revenue is generated through offering immersive eating experiences to customers. Tour operators organize visits to various restaurants and food spots, providing a curated taste of the local gastronomy.

  • Ticket Sales: Customers purchase tickets for scheduled food tours.
  • Private Group Bookings: Bespoke tours customized for groups looking for personalized experiences.
  • Add-Ons: Up-selling through merchandise or additional services related to the tour.

The Industry and Key Activities

The industry taps into tourism, hospitality, and cultural exploration. Key activities include research on dining establishments, route planning, marketing efforts, and collaboration with local businesses to curate an authentic dining experience that showcases regional cuisine and history.

  • Networking: Build relationships with restaurant owners and vendors.
  • Promotion: Utilize online platforms like social media or marketplaces (e.g., Airbnb Experiences).
  • Ongoing Research: Stay abreast of culinary trends and historical insights to craft engaging tour narratives.

The Seed Money: Estimating Initial Investment

To kickstart a similar venture in food tourism, initial investment may vary based on numerous factors:

  • Market Research & Development: Costs associated with exploring potential routes and forming industry connections.
  • Marketing & Branding Expenses: Creation of promotional materials including a professional website, flyers, or digital ads.

Essential Tools for Launching a Food Tour Business

Digital Presence and Marketing

  • Website hosting service – to buy a domain and set up a business website.
  • Social media accounts – crucial for marketing, engaging with customers, and sharing content.
  • Content creation software – to produce videos or write blog posts for content marketing.
  • Email marketing platform – for direct communication with potential and existing customers.

Scheduling and Route Planning

  • Google Maps or similar map services – to plan food tour routes efficiently.
  • Tour booking software – enables easy scheduling of tours for clients.

Sales Platforms

  • Marketplace listings (e.g., Airbnb Experiences) – to attract tourists and manage bookings.

Operational Management Tools

  • Accounting software – to keep track of finances, such as income from the tours, expenses, etc.

Hiring and Human Resources

  • Recruitment platforms – when scaling up requires additional staff for tour guidance or marketing assistance.
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Revenue Type

Side Hustle


Airbnb Experiences


Full Time

Last Updated