Morgan Eckroth Income Report


Onyx Labs



Revenue Models

Content Creator, Physical Products

Morgan Eckroth's Coffee Concoctions Brew up $9,000 Monthly from Social Media Stardom

Hey there! Ever wondered how a cozy coffee shop vibe could brew up a storm online? Well, Morgan Eckroth did just that, and her story might perk up your interest. With a digital creation that’s as comforting as your favorite café latte, Morgan’s tickling the taste buds of the internet on TikTok with a whopping six million fans!

The Birth of MorganDrinksCoffee

June 2019: Mark it. That’s when this social media journey kicked off. It was all about polishing those marketing chops, not chasing dollars. But, guess what? Those quirky videos—yep, the ones with witty reenactments from behind the counter—they now pocket Morgan up to $9K monthly!

The Mix Behind The Bucks

  • TikTok tales
  • Instagram insights
  • YouTube yarns

Add some ads, a dash of brand deals and sprinkle in merchandise sales; that’s her recipe for success. And it only cooks for about eight hours each week! Sounds dreamy compared to full-time gigs.

A Balancing Brew: Work & Passion

Eckroth steams up an annual salary of $45k at Onyx Labs but don’t spill the coffee just yet—she banked a cool $141k last year. Diligent barista by day and content conjurer by night. But hold on—burnout is real in this biz.

“I’ve had to put boundaries in place so I don’t burn out,” says Morgan.

Crafting Content Like A Pro Barista Crafts Coffee:

Social media presence needs TLC—just like beans need grinding.

    1. Tumblr Know-How: High school days weren’t all doodles; they were Tumblr tutorials in disguise.
    2. Digital Dreams: The college chapter was all about diving into digital advertising.
      Shaping sketches and connecting over common faux pas like “Enjoy your drink!” leading to an awkward “You too!”—relatable content wins hearts.

YouTubing Mastery:

From capstone project roots to web-wide recognition.

It’s more than laughs; it’s skills and spills in the world of espresso extractions.

A Peek Into The Social Media Sipper Lifestyle:

Morgan keeps her scrolling on a leash because let’s face it: no one wants their downtime drowned in work vibes. Time off-screen is sacred—with good old vintage bookstores or penning down stories that’ll never see Wi-Fi.

The Ground Rules For Aspiring Content Creators:

If you’re itching to start your own viral venture, here’s some frothy advice straight from Morgan’s own espresso machine heart:

Your Voice Matters: Echoing every trend won’t cut it; carve out your niche with purpose.

Your Boundaries Save You: Frame them early! Keep that creative spark without fizzling out into exhaustion.
Always circle back: Does my content brew true to my mission?

How It Works: Starting Your Own Social Media Side Hustle

Step 1: Finding Your Niche

Discover your passion: Identify what you’re passionate about, just like Morgan Eckroth found her love for the coffee shop vibe. Your niche should reflect a topic that resonates with you personally.

Step 2: Creating Your Brand

Establish your brand identity: Think about what makes your perspective special. Are you funny? Informative? Both? Craft an online persona that’s authentically you.

Step 3: Producing Content

  • Become a content creator: Start creating and sharing content on platforms like TikTok, Instagram, and YouTube. Short-form sketches or educational videos are great ways to engage an audience.
  • Hone your skills: Practice makes perfect. Use every post as an opportunity to refine your social media marketing abilities.

Step 4: Building an Audience

Foster community engagement: Post content consistently and interact with your followers to build a loyal community around your brand.

Maintaining Authenticity

Maintain authenticity in what you publish; if it doesn’t align with your personal thesis or mission statement, reconsider posting it.

Step 5: Monetizing Your Platform

  • Diversify revenue streams: Like Eckroth, explore various income sources such as ads, branded partnerships, and merchandise sales.
  • Analyze performance: While not overdoing it, keep track of analytics to understand how different types of content perform with your audience.


  • Financial Flexibility: Engaging in social media business can generate significant income, as shown by the subject’s earning potential of up to $9,000 per month from part-time effort.
  • Time Efficiency: A successful social media presence can be built with relatively minimal time investment – averaging around eight hours a week in the subject’s case.
  • Creative Autonomy: Social media platforms offer the opportunity to create content that feels authentic and fulfilling on an individual basis.
  • Low Barrier to Entry: Starting a social media side hustle generally requires few resources upfront, making it accessible to a wide range of people.
  • Burnout Prevention: By establishing personal boundaries and maintaining hobbies outside of work, individuals can manage their side hustle without compromising their well-being.


  • Financial Risk: Diving into the world of social media as a side hustle involves monetary investment, without a guaranteed return. Investing in equipment or ads might not always pay off.
  • Time Management Challenges: Balancing a full-time job with content creation can be taxing, requiring dedicated hours that may conflict with personal time or other responsibilities.
  • Content Saturation: With an abundance of creators, standing out on social media platforms is daunting; it requires constant innovation and the risk of blending into the background is high.
  • Mental Health Concerns: The pressure to maintain an online presence and consistently produce engaging content can lead to stress and potential burnout if boundaries aren’t established early on.
  • Loss of Privacy: Engaging in social media side hustles often means putting oneself in the public eye, which can erode personal privacy and lead to exposure to online negativity.

Morgan Eckroth’s Income-Generating Platforms

Ever wonder how someone turns the cozy vibe of a coffee shop into a money-making machine? Let me spill the beans on Morgan Eckroth’s digital brew.

Direct Sources of Revenue

  • TikTok: Under the handle MorganDrinksCoffee, Morgan orchestrates the symphony of caffeine with viral barista life sketches. It’s not just about laughs, though. Those viral videos are padding her wallet with up to $9,000 a month. Yep, you read that right!
  • Instagram & YouTube: But wait, there’s more! Instagram reels and YouTube videos contribute to her income pie. Skill-building content and coffee crafting techniques aren’t just hobbies; they’re profitable crafts.

Morgan’s side gig isn’t just pocket change — combined ads, branding deals, and merchandise sales across these platforms have helped her churn out a cool six-figure income last year. And she did it all while balancing time as a competitive barista and marketing strategist.

The Icing on the Cake

You might think: “Surely that’s it?” Nope! Morgan also slings shots (the espresso kind) as a competitive barista and strategizes for Onyx Labs, scooping up an additional $45k annually.

All this buzz from someone who didn’t set out to make bank online – imagine that!

Understanding the Social Media Revenue Model

In the digital age, content creation is not just an art; it’s a strategy for generating revenue. By analyzing successful cases in the industry, aspiring entrepreneurs can gain insights into starting their own ventures.

Industry Overview

  • Social Media Platforms (TikTok, Instagram, YouTube)
  • Digital Marketing and Brand Partnerships
  • E-commerce through Merchandise Sales

Key Activities for Revenue Generation

To monetize a social media presence effectively, one should focus on:

  • Creative Content Creation: Producing engaging content that resonates with a target audience.
  • Audience Engagement: Interacting with followers to build a community around your brand.
  • Strategic Monetization: Leveraging ads, sponsorship deals, and merchandise sales.

Initial Investment Estimate and Rationale

To embark on a similar venture in social media business, here is an estimated initial investment breakdown:

    1. Tech Setup:
      • CAMERA & LIGHTING: $1,000 – $5,000 for high-quality video production.

Varying depending on quality and number of devices needed.

  1. *Social Media Management Tools:*
  2. *Monthly Subscription: $20 – $100*
    To streamline posting schedules and analytics tracking.
  • SOCIAL MEDIA MANAGEMENT TOOLS: Monthly Subscription: $20 – $100 To streamline posting schedules and analytics tracking.
  • *Education & Training:* The cost can vary widely but expect to invest at least *$500 – $2000* for comprehensive training
  • *Miscellaneous Expenses:* Including props or additional equipment could add up approximately *$300 – $700*. This allows flexibility for creative exploration. *Total Initial Estimated Investment:* You may be considering an outlay of approximately **$1,820 – $7,800** to establish a baseline infrastructure for your social media venture.

Note*: This estimate does not include ongoing operational costs such as internet fees or your time investment. Rationality behind investments hinges on the necessity to produce professional-grade content that captivates an audience.

Navigating Your Social Media Journey

The road to success involves grasping what sets your content apart (dare we say it, its secret sauce) while also acknowledging the grind required behind the scenes. Remember — boundaries safeguarding work-life balance are not mere suggestions; they’re essential components of sustained success. So let’s get cracking!

Essential Digital Arsenal for a Flourishing Social Media Side Hustle

Creating and Sharing Content

    • Social Media Platforms:
      • TikTok
      • Instagram
      • YouTube
    • Content Creation Software:
      • Video editing apps (implied necessity for polished content)
      • Graphic design tools (for branding and visuals)

Meticulous Content Planning and Strategy

  • Analytical Research: Tools for trend analysis and content inspiration (inferred) Market Awareness: Knowledge of trending topics on various platforms (inferred)

Maintaining Work-Life Harmony

  • Boundary Setting Tactics: Strategies to prevent work from bleeding into personal time Hobbies Beyond the Screen: Engaging in non-monetizable interests such as reading or creative writing

Earning Revenue Through Skills and Influence:

  • Advertising Partnerships: Negotiation with brands for sponsorships
  • Merchandise Sales Channels: Platforms to sell products tied to your brand identity
  • Analytics Measurement: Software to track engagement, reach, and revenue metrics

Note: The tools mentioned above are deduced from the given article about a social media venture. Actual needs may vary based on individual business models.

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Revenue Type

Online Business, Side Hustle


TikTok, Instagram, YouTube


Side Project

Last Updated