Michael Morgan Income Report


Iconic Watch Company



Revenue Models

E-commerce, Physical Products

Michael Morgan clocks over $10 million with Iconic Watch Company by sourcing and selling rare vintage Rolexes

Meet Michael Morgan: A Timeless Pursuit in Watches

Boredom Breeds Business

Were you ever bored as a kid and ended up doing something incredible? Well, meet Michael Morgan, who at 13 made his first big sale—a Rolex Submariner—out of sheer boredom. That’s right, this Iconic Watch Company founder found his calling early.

A Passion Ignited Early On

You might wonder, how does a teen land on luxury watches? It turns out, Michael’s interests matured faster than most. From cars to coins and pens—watches became his thing. Diving deep into the world of vintage timepieces with books like “Vintage Rolex,” he got hooked.

The First Big Investment at Twelve

  • Saved up and traded watches for his first vintage Rolex Submariner for $3,500.
  • Listed it online optimistically for $5,500 but sold it for $5,200 within two days.
  • This successful flip was an ‘aha’ moment—his hobby could rake in serious cash!

The Journey to Full-Time Entrepreneurship

Morgan faced the usual young entrepreneur’s woes—like hiding his age over phone calls! But guess what? His youth turned out to be an asset. And when school became secondary to selling watches even during lunch hours, he knew it was time to pivot fully into business.

Sourcing Sought-After Timepieces Becomes Tougher Over Time

It used to be easier; now everyone seems to be after those rare finds. Did you know that competition has shot up from around 10 people to 30 active hunters?

Globe-Trotting For The Rarest Of Them All

Sure enough, Michael’s reputation stands strong—he once flew across the globe chasing down a legendary watch connected to Walt Disney himself! That’s dedication.

Clocks Ticking Their Way To Millions

Morgan’s business is booming!

$10 million+ annual revenue since 2017

Sold a vintage Daytona ref.6263 “Paul Newman” for a whopping $750K!“Passion makes hard work enjoyable,” says Morgan, encouraging aspiring entrepreneurs everywhere.

How it Works: Establishing a Vintage Watch Business

Step 1: Cultivate an Interest and Knowledge Base

Begin by developing a deep appreciation for vintage items. This interest could stem from various collectibles such as coins, stamps, or fountain pens. Transition your focus towards vintage watches, recognizing their value and market demand.

  • Dive into extensive research on vintage watch models, understanding their history and uniqueness.
  • Increase your knowledge through books and online resources specific to the watch industry.

Step 2: Acquire Initial Inventory

Purchase your first collection piece by trading collectibles or using personal savings. This initial buy is critical for setting the foundation of your inventory.

  • Select pieces with potential appreciation in value.
  • Understand the financial risks and invest wisely in the beginning stages.

Step 3: Create an Online Presence

Sell your watches through online platforms that cater to collectors and enthusiasts. Price optimistically but fairly to attract potential buyers quickly.

  • List pieces with detailed descriptions and clear images to showcase their condition.
  • Maintain transparency about product details to build trust with clients.

Step 4: Build Customer Relationships

Foster trust with customers by being honest about your product and age if necessary. Exceptional service can convert one-time buyers into loyal patrons who may provide repeat business or referrals.

  • Cultivate open communication channels for inquiries and sales discussions.

Step 5: Expand Your Operations

If demand increases, consider dedicating more time to scale up the venture while managing external responsibilities like education effectively – though prioritizing business growth when feasible is often necessary for success.

This approach can lead you on a path similar to entrepreneurs who have successfully monetized their passion for vintage watches, turning a side hustle into a lucrative enterprise.


  • Financial Upside: Engaging in this business model allows for significant profit margins, as demonstrated by buying low and selling high, similar to the early success in watch trading.
  • Lifestyle Flexibility: This opportunity offers the freedom to work at one’s own pace and create a schedule that complements personal lifestyle preferences, akin to balancing school and business in youth.
  • Passion into Profit: Turning a personal hobby or passion into a lucrative endeavor adds enjoyment and fulfillment to the work, much like cultivating an interest in watches into a profitable venture.
  • Skill Development: The pursuit of this opportunity can develop negotiation, sales, and market analysis skills as part of the process of buying and reselling, similar to what was learned through selling vintage watches.
  • Scalability Potential: Starting small does not limit future growth; there’s potential to scale up operations over time to reach higher levels of income and outreach, illustrated by growing from side hustle transactions to multimillion-dollar deals.


  • Financial Risk: Engaging in a high-value goods market involves substantial financial risk, as it typically requires significant upfront investment to acquire inventory.
  • Market Volatility: The value of collectible items like vintage watches can be highly volatile, subjecting the business to potentially rapid fluctuations in market demand and pricing.
  • Fierce Competition: As the niche becomes more popular, competition intensifies, making it challenging to source rare items and maintain a competitive edge.
  • Knowledge Intensity: Succeeding in this business demands deep expertise and continuous learning about the products, which can be a barrier for those not already passionate or informed about the niche.
  • Sustainability Issues: Finding consistent sources for vintage or rare items is difficult, as they are by their nature limited, which could lead to sustainability issues for the business over time.

Platforms for Generating Income

Ever wondered how someone turns a passion into a paycheck? Let me tell you about Michael Morgan and his savvy use of platforms to make some serious cash.

Online Forums: Michael’s First Sale

  • Morgan used an online forum to sell his first Rolex Submariner at the ripe age of 13. Can you believe that? He listed it for $5,500 and sold it for $5,200 within two days. Talk about a quick flip, right?

The Journey from Hobby to Empire

Morgan did not stop there. From that first sale, he realized the potential of making money with watches. His side hustle quickly became a full-time commitment.

Social Media: Sourcing Rare Finds

  • You’re probably thinking, “Where does he find these vintage treasures?” Well, Morgan has gotten skilled at finding rare vintage watches through social networking platforms like Instagram. One time he even landed a deal through an Instagram DM!

The Big Leagues: Private Sales & Global Clients

Morgan established Iconic Watch Company and shifted to private sales. That’s where the big money is at! We’re talking annual revenue exceeding $10 million – all from an interest in old things.

If you’re sitting there thinking about turning your own hobby into a moneymaker… Why not? Like Morgan says, whenever passion aligns with opportunity — go for it!

This is just one story out of many from young entrepreneurs who’ve found ways to monetize their interests.

Estimating Initial Investments for a Vintage Watch Venture

Revenue Model and Industry Overview

Vintage watch sales operate within the luxury collectibles market. Revenue primarily comes from:

  • Private Sales: Dealing directly with collectors or enthusiasts.
  • Online Platforms: Listing items on specialized forums or marketplaces.
  • Personal Networks: Leveraging connections for both buying and selling.

The industry thrives on scarcity, demand for high-quality pieces, and the reputation of sellers.

Main Activities to Generate Income

To make money in vintage watch sales, one should focus on:

  1. Sourcing unique timepieces through global networks and research.
  2. Maintaining authenticity and condition of watches to maximize value.
  3. Cultivating relationships with clients to facilitate repeat business.

A successful venture hinges on knowledge, patience, and sales acumen.

Initial Investment Estimation

The initial investment for starting a similar vintage watch enterprise involves:

Funding Inventory:
– Initial purchase of high-quality vintage watches can vary significantly based on market value. Starting with a piece valued at $5,000-$10,000 is not uncommon.
Educational Resources:
– Allocating funds for literature and courses about horology is essential; expect to invest $500-$1,000 in learning tools.
Digital Presence:
– Setting up a professional website and online marketplace accounts could cost approximately $2,000-$5,000 initially.
Promotional Activities:
– Budgeting for branding and marketing activities may start around $1,000-$3,000 to increase visibility.
Risk Considerations:
– An emergency fund or insurance policy may be warranted due to the high value of inventory. Plan for an additional $2,000-$5,000 reserve or premium costs accordingly.

Note: Values are estimates based on current market conditions but may fluctuate depending on various factors such as location,     demand,     and specific niches within the vintage watch sector.

In essence, the capital needed might range from roughly $10, 500 to $25, 000 considering immediate costs. Strategic planning can streamline expenses while proper guidance improves chances of early success. A piece of advice – treat every penny as if it’s your last; wise investments lead to rich rewards. Remember that passion fuels perseverance, and without it, there’s little chance for long-term prosperity. Seasoned industry players suggest investing not only money but also time in understanding market nuances before diving in headfirst. So roll up your sleeves – let’s turn those gears into gold!

Essential Tools and Services for Starting a Vintage Watch Business

Digital Platforms and Software

  • Online Forums: Platforms for listing products and connecting with potential buyers.
  • E-commerce Systems: Software to manage online sales, track inventory, and process payments.
  • Social Media: Accounts on platforms like Instagram for product discovery and direct messaging opportunities.

Knowledge Resources

  • Literature: Books on vintage watches to gain expert knowledge in the field.
  • Research Tools: Access to databases or archives that offer detailed information about vintage watches.

Communication Tools

  • Email Services: Reliable email service providers for client communication.
  • Voice Communication: Phone service or VoIP (Voice over Internet Protocol) to converse with clients without revealing personal details like age.

Sourcing Networks

Fostering relationships with auction houses, watch forums, and other collectors to find rare pieces. Travel may be required to personally acquire unique finds around the globe.

Analytical Services

Analytical tools might be needed to assess market trends, competition level, or authenticate rare watch models. These are implicit in staying ahead in a highly competitive market where sourcing is a challenge.

Note: While these have been inferred from the context of the article’s business scenario, additional personalized tools and services may need to be considered for individual entrepreneurial ventures within this industry sector.

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Revenue Type

Retail Business, Online Business, Side Hustle


Forums, Instagram


Full Time

Last Updated