Kevin Choi Income Report




Revenue Models

Kevin Choi's Revolutionary AI Technology Earns Millions Assessing Cardiovascular Risks Through Retinal Imagery

Mediwhale’s Mission

As a former rifleman in the Republic of Korea Marine Corps, Kevin Choi had no doubts about his health despite suffering from severe myopia. However, everything changed in 2016 when he learned he had glaucoma, a chronic eye disease caused by optic nerve damage. Although more common in older adults, Choi was only 26 at the time and had already lost significant vision.

Undeterred by his diagnosis, Choi launched Mediwhale, a startup that assesses cardiovascular risks using AI and retinal imagery. With an initial capital of $5,000 and co-founded with ophthalmologist Dr. Tyler Hyungtaek Rim, Mediwhale has since raised millions from investors and received approvals in the EU and several Asian countries.

An Innovative Approach

Choi’s background as an industrial engineer led him to explore AI solutions for early disease detection. Rim highlighted that computerized tomography scans (CT scans) are resource-intensive and time-consuming for both healthcare providers and patients.

“Long patient journeys” inspired Choi to design a quicker alternative. Mediwhale claims that one retinal photograph per eye can detect cardiovascular risk with CT scan-level accuracy within minutes without dilation.

“It takes just a few seconds as it doesn’t require any dilation,” explained Rim.

Convincing the Medical Community

The founders’ biggest challenge was convincing doctors that eyes could be the “window to the whole body.” According to Rim, changes in retinal microvascular structure are strong predictors of diseases like cardiovascular issues since these changes occur before noticeable symptoms arise.

“The healthcare business is very conservative,” said Choi.

A Personal Mission

For Choi, finding purpose is crucial for overcoming life’s challenges. Knowing that early detection could have prevented his severe glaucoma keeps him motivated to help others avoid late diagnoses through simple eye scans.

“Maybe for someone else who is also confident about their health … a simple eye scan could change his life,” he noted.

How It Works

Starting and running a venture like Mediwhale involves several key steps, from the initial concept to daily operations. Below are the fundamental principles and methods involved:

1. Identify a Problem

Kevin Choi’s own experience with glaucoma led him to realize the need for early detection of diseases. Reflect on your personal experiences or identify gaps in healthcare that require innovative solutions.

2. Develop a Solution

You need to create an effective solution using available technology. In Choi’s case, Mediwhale uses AI and retinal imagery to assess cardiovascular risks quickly and efficiently.

3. Form a Team

Collaborate with experts in relevant fields. Choi partnered with Dr. Tyler Hyungtaek Rim, an ophthalmologist, who understood clinical needs.

4. Initial Setup

  • Create a Prototype: Develop a working model of your solution.
  • Sourcing Capital: Start with small funding like Choi did with $5,000.
  • Legal Approvals: Ensure your product meets regulatory requirements in various regions.

5. Convince Stakeholders

The biggest challenge might be convincing other medical professionals of your product’s efficacy. Highlight scientific evidence that supports your claims and demonstrate how it solves existing problems in healthcare efficiently.

6. Launch and Operations

  • User Training: Train healthcare providers on how to use the device effectively.
  • Simplify Process:Mediwhale makes assessments easy by uploading images directly to the cloud for quick analysis via AI, thus minimizing patient wait times.
  • Mental Health Consideration:Acknowledge patient anxieties about long testing procedures and offer faster alternatives like quick retinal scans providing results within minutes.


  • Financial Benefits
    Mediwhale’s AI technology reduces the need for expensive and resource-intensive CT scans, making early diagnosis more affordable.
  • Efficient Time Management
    The AI-driven retinal imagery provides faster results, significantly cutting down patient wait times and streamlining the diagnostic process.
  • Universal Accessibility
    This non-invasive technology can be used in various healthcare settings, broadening access to early disease detection globally.
  • Scalability
    Mediwhale’s system allows for easy integration and rapid deployment across multiple regions, enhancing its scalability potential.
  • Lifestyle Improvement
    By facilitating early detection of serious conditions like cardiovascular diseases, individuals can enjoy better health outcomes and quality of life.


  • Financial Risks
    Initial Capital Requirement: Starting a healthcare startup can be cost-intensive, requiring substantial initial investment, which may not be feasible for everyone.
  • Regulatory Challenges
    Approval Process: Getting medical devices approved by health authorities in various countries can be time-consuming and complicated.
  • Market Trust and Acceptance
    Convincing Medical Professionals: Gaining trust and acceptance from doctors who are accustomed to traditional methods can be a significant hurdle.
  • Lifestyle Impact
    Long Patient Journeys: Patients might still experience anxiety due to prolonged wait times for results during hospital visits. This ongoing stress can affect overall quality of life.
  • Operational Difficulties
    Resource Intensive: Operating advanced diagnostic tools requires significant resources, which might limit widespread accessibility and scalability.

Platforms for Income Generation

When it comes to generating income, Kevin Choi leverages his health-care startup, Mediwhale.

  • Mediwhale: Launched in 2016, Mediwhale is a health-care startup that uses artificial intelligence and retinal imagery to assess cardiovascular risks. Choi, co-founder and CEO, has raised millions from investors and achieved approvals for its devices in the EU and several Asian countries.

Through Mediwhale, Kevin Choi directly generates income by providing innovative health assessment solutions. The company’s success in attracting investment demonstrates its potential as a significant source of revenue.

Revenue Model and Industry

The revenue model in this venture primarily revolves around offering advanced health diagnostic solutions utilizing artificial intelligence. Operating within the healthcare industry, the main focus is on early detection and assessment of cardiovascular risks through retinal imagery.

Key Activities

  • Developing AI-driven medical devices for early disease detection.
  • Collaborating with ophthalmologists and medical experts to refine technology.
  • Marketing to healthcare providers and hospitals.
  • Securing regulatory approvals from various countries.

Initial Investment Estimation

Starting a similar venture would require an initial investment that encompasses several critical areas:

  • Technology Development: At least $10,000 for initial AI software development and device prototyping.
  • Expert Collaboration: Around $15,000 to bring onboard specialists like ophthalmologists and engineers for initial consultations and collaborations.
  • Regulatory Approvals: Approximately $20,000 for navigating regulatory requirements and obtaining certifications in target markets.
  • Marketing Efforts: Initial marketing efforts could require about $10,000 to build brand awareness among potential clients in the healthcare sector.

Total Estimated Initial Investment: $55,000

This estimation covers the essential costs involved in developing the technology, collaborating with experts, obtaining necessary approvals, and initiating marketing strategies. These investments are crucial for establishing a foothold in the competitive healthcare diagnostics market powered by AI advancements.

Essential Tools and Services for a Healthcare Startup


  • Retinal Imaging Devices: Necessary for capturing detailed images of the retina.
  • Computers and Servers: Required for processing and storing medical data.


  • Artificial Intelligence Algorithms: Used to analyze retinal imagery and assess cardiovascular risks.
  • Cloud Storage Solutions: Essential for storing large volumes of medical images and data securely.


  • E-Health Platforms: Facilitate the delivery of reports to patients and healthcare providers rapidly.
  • Telemedicine Tools: Allow remote consultation with specialists when needed.

Add-On Services

  • User Training Programs: Ensure that healthcare providers can effectively use the new technology.
  • Counseling Services: Support patients in understanding their diagnosis and treatment plans.

Together, these tools and services enable a streamlined, effective approach to early disease detection. By leveraging advanced technology, this solution aims to reduce patient anxiety linked with long testing times while providing accurate results quickly. A simple eye scan might be all it takes to change a life.

“The eyes are the window to the whole body.”

This adage rings true in healthcare innovations, especially when it comes to non-invasive diagnostic methods. Stay tuned as technology continues to revolutionize patient care!

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Revenue Type




Full Time

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