Millennial Psychologist Kate Segal Draws in $32,000 with Digital Art Side Hustle on Etsy

Difficulty Level


Earning Potential


Investment Required


Audience Required


Kate Segal, a 37-year-old licensed psychologist from Manhattan, has successfully developed a lucrative side hustle by selling her digital artwork on Etsy. In her spare time, Kate dedicates a few hours daily to managing her online store and engaging with followers on social media platforms while also creating new pieces using Procreate on her iPad.

Segal’s distinctive prints have captivated not only individual art enthusiasts but also prominent brands such as HBO, Trader Joe’s, and Jiggy Puzzles. She boasts an impressive $32,000 in revenue generated through Etsy since the inception of her business venture in 2020—a figure verified by Business Insider.

The rise of side hustles is becoming increasingly common as individuals seek alternatives to traditional employment. With more than seven million artisans and creators showcasing their products on Etsy alone—where total sales hit $11.6 billion last year—Kate Segal stands out for her contributions to the art scene with designs featured on various merchandise including greeting cards and wall decor.

For Segal, art serves not just as an income source but also as a means of stress relief and personal expression. Encouraged by the positive response from her social media audience, Kate decided to monetize her hobby after receiving requests to purchase her artwork. Beyond crafting art for sale, she uses Instagram and TikTok to share content inspired by her creations while utilizing Etsy’s paid promotion tools to enhance visibility.

Describing her style as colorful, whimsical, and maximalist with elements of nature and spirituality infused within it, Segal continues to explore different mediums; quilting is next on her list. Her future aspirations involve expanding into other product lines like album covers or book jackets while cherishing the prospect of further diversifying where he
her work can be featured.




Home Decor, Stationery, Crafts and Fabrics, Art Supplies

Revenue Type

Online Business, Side Hustle

Revenue Models

Digital Products, Marketplace, Physical Products




Side Project

Last Updated


How It Works:

**How it Works: Selling Art on Etsy Step-by-Step**

1. **Finding Your Creative Niche**: Identify the unique style and themes of your art. For Kate Segal, her work is described as maximalist, whimsical, and colorful with themes of nature and spirituality.

2. **Creating Your Art**: Make your artwork using digital tools like Procreate on an iPad or any other medium you’re skilled in.

3. **Setting Up Your Etsy Store**: Register for an account on and set up your store, following the platform’s guidelines for sellers.

4. **Listing Products for Sale**: Take high-quality photos of your art and create attractive listings with detailed descriptions on Etsy to showcase what you have for sale.

5. **Using Social Media for Promotion**: Share your artwork regularly on social media platforms like Instagram and TikTok to attract followers and potential buyers.

6. **Engaging with the Community**: Interact with followers who show interest in buying drawings or any kind of art posted online.

7. **Optimizing Visibility**: Invest in Etsy’s advertising options to boost visibility through the platform’s algorithm so more buyers can discover your work.

8. **Diversifying Income Streams**: Explore licensing deals outside of Etsy, allowing brands or companies to use your art on their products (e.g., greeting cards, stationary).

9. **Managing Daily Operations**: Allocate a couple of hours per day to manage your store, handle customer service inquiries, update listings, process orders, and produce new artworks.

10. **Fulfillment & Shipping**: Ensure timely delivery by packing sold artwork securely and shipping it out promptly per each order’s requirements.

11. **Monitoring Revenue & Growth**: Track sales through Etsy’s analytics tools to understand revenue streams from online sales and potentially external licensing deals (not disclosed in this case).

12. **Expanding Product Lineup**: Consider requests from customers for new types of products such as album covers or book covers—expand into other areas like quilting if interested.

13. **Continued Learning & Experimentation:** Keep learning new techniques or experiment with different mediums while continuing building the business based on evolving customer preferences or trends in the market.

Resources Required

**E-commerce Platform:**
– **Etsy:** As the primary marketplace for selling art, Etsy is essential for listing products, managing sales, and reaching customers. The platform’s algorithm can boost visibility for a fee.

**Art Creation Tools:**
– **iPad & Procreate App:** These are used to create digital art pieces. The iPad serves as the hardware while Procreate is the software providing an array of artistic tools and features.

**Social Media Platforms:**
– **Instagram & TikTok:** Necessary for marketing, building a brand presence, and turning art into engaging content that can attract followers and potential buyers.

**Promotional Services:**
– **Platform’s Advertising Algorithm (on Etsy):** Investing in promotional services like Etsy’s advertising options is implied to increase product visibility and sales.

**Additional Creative Outlets Implied:**
– **Quilting Supplies and Equipment (if pursued):** Since quilting is mentioned as a future direction, it would involve materials such as fabric, thread, needles, sewing machine etc.

**Collaboration & Licensing Opportunities:**
– Brands like HBO and Trader Joe’s usage suggests potential services related to:
– **Licensing Deals:** Legal guidance might be necessary to navigate contracts and protect intellectual property.
– **Branding Consultations:** Consulting on how best to collaborate with other companies or brands.

**Customer Requests Handling:**
– Album/book cover indicates a service requirement for:
– **Custom Order Management:** Systems or processes to manage personalized requests from customers effectively.

In conclusion, starting and maintaining an art side hustle requires an integration of digital creation tools (like an iPad with Procreate), e-commerce platforms (such as Etsy), social media engagement strategies (leveraging Instagram & TikTok), plus additional promotional tactics through paid advertising services. Collaborating with brands implies the necessity of professional licensing guidance or branding consultancy. Customer-specific requests suggest the need for efficient custom order management systems.