Greg Kerr Income Report


Alchemy Merch


Crafts and Fabrics, Art Supplies

Revenue Models

E-commerce, Physical Products

Greg Kerr's Creative Empire Alchemy Merch generates nearly $2 million in custom branded merchandise sales for artists and big names like Apple

Meet Greg Kerr: From Musician to Merchandise Maven

Greg Kerr, owner of Alchemy Merch, began his journey in the merchandise world back in 2015. Initially a musician, Greg’s foray into merchandising started with custom pins. Fast forward, and Alchemy Merch has become a household name amongst giants like Apple, Nickelodeon, and even the behemoth that is National Geographic. They’ve also been a beacon for independent artists eager to find new ways to make money from their art.

The Spark of an Idea

So you’re probably wondering, when did this all begin? It all started with Greg running a literary apparel brand and making enamel pins on the side. Friends needed help navigating overseas production, leading to an ‘aha!’ moment in 2016. That’s the day Greg registered Pin Game Strong as a domain – right on Father’s Day.

  • “I saw there was a demand… I thought if we could put a few hundred dollars into our daughter’s 529, it would be a win,” says Greg.
  • The goal? Moving beyond promotional goods and creating retail-quality merchandise folks would rave about.

Laying the Groundwork for Success

Have you ever stumbled upon something so brilliant it just spreads like wildfire? That’s what happened when Kerr mentioned his services on a podcast. Before he knew it, orders were rolling in—including one for 1,000 enamel pins!

The Road Not Without Its Bumps

No fairytale here; growth came with its hurdles. Balancing family life with rapid business expansion wasn’t easy – especially when hitting $1 million in sales solo! But getting help was game-changing; it allowed Greg to dive deeper into sales and customer service.

The Evolution Into Alchemy Merch

Necessity breeds innovation; that’s how Pin Game Strong evolved into Alchemy Merch—a full-time venture with offerings from patches to acrylic keychains. Although COVID-19 presented challenges (hello delays and event cancellations), perseverance prevailed:

  • “We have been floating right under $2 million a year in sales…”
  • Growth prospects look bright as people regain enthusiasm for creating unique items!

What does Greg relish most about his business? Helping creators bring their visions to life—and working alongside them is nothing short of inspiring.

A Bright Future Ahead

Growth isn’t just about numbers—it’s about expanding possibilities! With minimal direct competition, Greg focuses less on acquisition prospects and more on nurturing both employees’ livelihoods and creators’ dreams.

A Nugget of Wisdom for Side Hustlers

Dreaming of your own side hustle success story? Here’s some sage advice from someone who’s made it happen:

  • “If you really want it, you need to put in the work.”
  • Think critically about your skills—do they fill a market gap?
  • If there’s demand, don’t hesitate; let your hustle take flight!
  • Become part of your very own success story—because why not?I hope this helps! 😊

How it Works: Starting a Custom Merchandise Business

Step 1: Identifying the Opportunity

Discover a gap in the market where there’s a demand for custom-made products. This can be through personal experience or recognizing a need within your professional or creative community.

Step 2: Initial Setup

  • Acquire a domain name and set up a basic website.
  • Determine pricing strategy by researching competitors and setting competitive rates.
  • Create an attractive offering that focuses on quality, fully customizable products.

Step 3: Product Development

Dive into product creation, focusing on items like enamel pins, patches, keychains, etc. Ensure products you plan to sell are market-ready and of retail quality.

Step 4: Sales and Marketing

Leverage word-of-mouth marketing initially. Later on, consider diversifying marketing strategies to include online advertising to reach a broader audience.

Step 5: Scaling Operations

  • Hire assistance for specific tasks such as graphic design work to free up time for customer interaction and sales focus.
  • Evaluate when it’s time to transition from side hustle to full-time dedication based on sales growth and demand.

Step 6: Diversification and Growth

Add new products regularly to keep the brand fresh and appealing. Use feedback from customers to guide expansions into new merchandise categories.

Budgeting & Finance Management

Maintain financial records meticulously, pay close attention to cash flow management, and plan investments wisely such as into an education fund for family or business expansion.

Maintaining Creativity in Operations

Foster collaboration with clients while guiding them through the creation process with your team’s expertise. Continually seek inspiration from interacting with other creative minds.

Ongoing Challenges & Strategies:

    • Navigate Through Adversity: Adapt business strategies during economic downturns or global events (like COVID-19) that may affect production timelines or event-driven sales channels.


  • Cultivate Resilience: Focus on refining business practices during tough times to come out stronger when normalcy returns,

“The secret sauce behind any successful venture is not just spotting the need but also jumping in wholeheartedly when momentum swings your way.”


  • Financial Growth: The opportunity to scale from a side hustle to a full-time business can result in substantial financial gains, as demonstrated by the transition from initial sales to hitting nearly $2 million in annual revenue.
  • Market Demand: Identifying and filling a niche market gap offers the potential for rapid business growth, catering to specific needs that are not yet fully addressed by existing providers.
  • Creative Satisfaction: Engaging with creative work and collaborating with other artists or businesses provides personal fulfillment beyond monetary rewards.
  • Flexibility and Autonomy: Starting as a side hustle offers the freedom to develop the business at one’s own pace, allowing for better work-life balance and control over one’s career trajectory.
  • Low Overhead Costs: Initiating a venture based on skills and expertise can keep startup costs low, especially when leveraging word-of-mouth marketing instead of costly advertising strategies.


  • Financial investment risk: Engaging in a new business venture often requires startup capital, which can pose a financial risk if the business does not succeed.
  • Time management challenges: Balancing a side hustle with existing commitments may lead to overextension and burnout.
  • Market saturation: As more entrants join the field, differentiating your offerings in a crowded market can become increasingly difficult.
  • Operational complexities: The need to handle all aspects of the business, from production to customer service, can be overwhelming for one person or a small team.
  • Economic vulnerability: External factors such as economic downturns or global events like pandemics can unpredictably impact sales and growth.

Income Generation Platforms

Prominent Platforms Utilized

Ever wondered how some people turn their passion into a paycheck? Let’s dive into how Greg Kerr, the brain behind Alchemy Merch, did just that!

  • Pin Game Strong (Now Alchemy Merch)

In the beginning, it was all about those tiny pieces of flair – enamel pins. Greg saw a gap in the market for high-quality merchandise, not just promotional items, and voila!, Pin Game Strong was born. The platform provided artists and companies with top-notch, retail-quality custom products.

Mixing business with creativity is where Greg thrives. He started offering enamel pins as part of his literary apparel brand but soon became the go-to guy for custom merch. And yep, we’re talking big names like Apple and Nike!

But wait,, there’s more! This side hustle turned full-fledged business didn’t just stop at pins. They branched out into acrylic keychains, patches… you name it.

The Role of Pin Game Strong in Revenue Growth

A domain purchased on an oh-so-special Father’s Day sparked a journey from zero to $1 million in sales in just 18 months. Talk about making it rain with enamel! With no advertising needed initially – thanks to good ol’ word-of-mouth – this platform directly fueled an impressive income stream for Greg and his family.

A Peek at Financial Success:

  • Sales floated right under $2 million annually.
  • Growth consistent over the past couple of years despite pandemic challenges.

Beyond Pins: Diversifying Income Sources

The drive to grow led to an evolution from producing iconic enamel pins to an array of custom merch through Alchemy Merch. Not only has this expanded their revenue potential, but also cemented their place in the creative market.

Understanding the Revenue Model of a Custom Merchandise Business

Industry Overview

  • The custom merchandise industry caters to both corporate clients and independent artists.
  • Companies within this sector provide retail-quality, custom products, differentiating from promotional-quality items.
  • Growth in this industry often relies on event-driven sales and creative collaborations.

Key Revenue Streams

Custom Production: The principal revenue stream stems from producing bespoke merchandise like enamel pins, patches, keychains, etc., for clients.

Sales Channels: Revenue is bolstered through various channels including direct sales through a website, word of mouth referrals, and repeat business from satisfied customers.

No Initial Ad Spend: Notably, initial growth can be achieved with minimal advertising costs by leveraging client relationships and delivering high-quality work that promotes word-of-mouth referrals.

Initial Investment Estimation

To start a similar venture in custom merchandise production, the initial investment could include:

  • A Domain Purchase & Website Setup: Essential for establishing an online presence and facilitating orders.
  • Sourcing & Production Costs: Depending on scale; may include outsourcing production to overseas factories or purchasing equipment for in-house manufacturing.
  • Licensing and Legal Fees: Necessary for setting up a legitimate business operation.
  • A Design Workstation: To manage art files and customer interactions – includes hardware (computer) and software (design programs).

Rationalizing Costs vs. Return

In scrutinizing startup expenses against potential income:

A lean start is feasible – it’s possible to launch with only essential investments while gradually scaling up.

Speedy ROI has been evidenced by businesses within this realm – as fast as $1 million in sales within the first year-and-a-half.

Diving In: Starting Your Own Venture

Tips for Entrepreneurs Ready to Take the Plunge

  • Match your skills with market needs – ensure there’s demand or room for improvement within the niche you’re targeting.
  • Be prepared to hustle – success might require balancing your new venture with other jobs until it can fully support you.
  • Earn from others – network within communities to learn best practices and avoid common pitfalls.
  • Optimize operations based on feedback – growth often demands refining processes and offerings based on customer input.
    Note: Figures mentioned are illustrative examples based on industry standards; actual results will vary.

Essential Tools and Services

Embarking on a business adventure can be thrilling, akin to setting sail on the high seas. Arm yourself with the right gear and you’ll navigate those waters like a seasoned captain. Below, you’ll find the must-haves for your entrepreneurial voyage.

Design & Production

  • Graphic Design Software: To craft stunning visuals for your merchandise.
  • Digital Art Tablets: For precise artwork creation, especially if you’re dabbling in intricate designs.
  • Manufacturing Contacts: These guys are the wind beneath your sails; they’ll turn your designs into tangible treasures.

E-Commerce & Website Management

  • E-commerce Platform: A digital storefront to showcase and sell your wares.
  • Web Hosting Service: Because every online shop needs its slice of internet real estate.
  • Domain Registration: Claim your corner of the cyber world with a catchy URL that sings to customers.

Sales & Marketing

  • Social Media Accounts: The megaphone for your brand’s voice in the crowded marketplace.
  • Email Marketing Tool:A nifty way to whisper sweet nothings (aka promos) directly into customers’ inboxes.

If you’re thinking about diving into this business venture, these are the sails to add to your ship. Ready to catch the trade winds? Best hoist anchor and get going!

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Revenue Type

Retail Business, Side Hustle


Pin Game Strong, Alchemy Merch


Full Time

Last Updated