Blake Martinez Income Report


Blake’s Breaks


Toys, Collectibles and Memorabilia

Revenue Models

E-commerce, Marketplace, Physical Products

Blake Martinez Tackles the Trading Card Game with $6.5 Million in Revenue from Pokémon Card Sales

Blake Martinez: A New Player in the Game

Remember Blake Martinez? Yeah, the guy who made a fortune laying down the law on the football field. Over a six-year stint in pro football, he racked up over $28 million. Impressive, right? And get this: Martinez was a tackling machine, topping charts back in 2017. But that all changed when he snagged an ACL injury and waved goodbye to the New York Giants.

So, what’s a linebacker to do when he’s side-lined? Turn to Pokémon cards, of course! While bouncing back from injury, Blake found himself diving deeper into his pandemic-born hobby. When push came to shove — stay with football or go all-in on trading cards — he chose those shiny pieces of nostalgia.

Blake’s Breaks: From Launch to Livelihood

In July 2022, Blake threw open the doors to his very own business – Blake’s Breaks. By November, it wasn’t just a side gig anymore; it was his main hustle. In just eight months since its inception:

  • Martinez’s company pulled in a hefty $6.5 million.
  • A quarter of that profit gets plowed right back into growing the business.
  • The rest? It’s his and his contract crew’s take-home pay – sweet!

“Sure,” admits Blake, “being known helps a tad in trading circles but it’s not my company’s bread and butter.” Running this biz feels like quarterbacking all over again—but with cards instead of football plays.

A Childhood Hobby Turned Empire

Growing up, little Blake did chores for $15 only to splurge on Pokémon cards at Circle K. Fast forward and influencers like Logan Paul are stirring up card mania again. Seizing opportunity by its Pikachu tail:

  • Martinez initially forked out $30k chasing rare packs.
  • Sales ranged from as little as $5 per card to an eye-watering $672k!

The ‘Pivot Point’: Post-Giants life led him to sign with Las Vegas Raiders but guess what? Even there he found himself strategizing more for his company than field plays.

The Inner Workings of Blake’s Growing Enterprise

Martinez doesn’t play around; he grades boxes before they hit streamers’ screens so they know what jackpot they might be holding onto. Big plans are brewing too:

  1. Hitting revenue goals—Hello, Canada and U.K expansions!
  2. Diving into comic books trading for stretching that revenue even further.

Pokémon is just the beginning – Martinez has sights set on every collectible niche Whatnot offers.

A Painless Profit & Bright Future Ahead

Landing solidly on both feet post-NFL career swap-out means no more daily body pains for Blake (just sore fingers maybe). With warehouses popping up across states and strategic goals for expansion shining bright on the horizon – it looks like this ex-NFL star has scored big time off-field too.

Please note: This article reflects updates including current revenue numbers as of March 16th, along with clarifications regarding reinvestment strategies within Blake’s Breaks.

How it Works: Dive into the World of Trading Card Commerce

Step 1: The Seedling Stage

Gather your childhood passion — In Blake’s case, it was Pokémon cards from yesteryear. Dig out those treasures or start anew by capturing a trend that sparks joy and could potentially turn a profit.

Step 2: The Groundwork

Initial Investment:

  • Hunt for deals and splurge carefully on collectibles.
  • Determine the worth of your collection and identify items with high potential value.

Step 3: Going Live with Sales

Auction Time:

  • Create engaging live streams where each card turns into an event on its own.
  • Sell everything from affordable gems to those single cards that might just pay off your mortgage!


  • Financial Autonomy: Engaging in collectible reselling, as demonstrated, can lead to substantial revenue generation, with the potential to control and reinvest a significant portion of profits.
  • Lifestyle Flexibility: Transitioning from a physically demanding career to trading collectibles offers an adjustable workload and relief from physical strain, contributing to improved quality of life.
  • Business Scalability: This model permits expansion into various markets and product categories, evidencing scalability with the aim of increasing annual revenue.
  • Pursuit of Passion: Capitalizing on personal interests such as collectibles can transform hobbies into profitable ventures while fostering enthusiasm and fulfillment.
  • Digital Audience Reach: Utilizing live streaming platforms for auctions taps into a vast online community, delivering wide-reaching audience engagement and sales prospects.


    • Financial Risk: Martinez invested heavily in purchasing card packs, with some costing tens of thousands of dollars. Such high upfront costs may not be feasible for everyone, presenting a barrier to entry.
    • Market Volatility: The value of collectibles like Pokémon cards can fluctuate wildly. While Martinez sold a card for $672,000, market unpredictability could also lead to significant losses.
    • Limited Diversification: Focusing mainly on one niche collectible category can be risky. Expanding into comic books and other collectibles is part of Martinez’s long-term strategy to mitigate this issue.
    • Saturation Concerns: As influencers and celebrities draw attention to collectible trading, the market may become saturated, potentially reducing profitability over time.
    • Physical Strain: While less than professional sports, handling large volumes of inventory physically – such as opening thousands of card packs – can still be taxing over extended periods.

Platforms Used by Blake Martinez for Income Generation

Hey there! Let’s dive into how former NFL linebacker Blake Martinez turned Pokémon cards into a money-making machine. It’s a pretty wild shift from football, right?

Whatnot: The Main Stage for Sales

  • After hanging up his cleats, Blake launched his business, Blake’s Breaks, in July 2022.
  • This venture focuses on selling Pokémon cards and has already seen over $6.5 million in revenue!
  • The platform of choice? None other than the collectible reselling platform called Whatnot.
  • Martinez is not just selling; he’s also an investor in Whatnot since 2019 – talk about seeing potential early!

You’ve got to admit, it takes guts and a sharp mind to pivot from sports to start-up success. Think you could make such a switch?

The Side Hustle Becomes the Main Event

Martinez started dabbling with card trading during early Covid-19 days. Fast forward to now, and this side hustle has become his full-time gig.

    1. Auctioning Cards on Live Streams: He began by auctioning off cards pack by pack on live streams.
    2. Earning Big Bucks: Some cards sold for peanuts but imagine this – one went for an insane $672,000!
    3. Growing His Brand: After leaving the Giants, he immersed himself in growing Blake’s Breaks – even grading boxes before sales to ensure buyers know what they’re getting.

I mean seriously, going from tackling players to handling rare Pokémon cards? Now that’s what you call leveling up in life without the bruises!

Exploring the Revenue Model in Trading Card Business

Industry Overview and Revenue Streams

The trading card industry has evolved into a lucrative market, with various revenue streams contributing to its growth. A typical business model includes:

  • Purchasing of vintage and contemporary trading cards: Initial investment decisions involve acquiring stock, which can range from affordable common cards to high-value rare editions.
  • Live auctioning and sales: Through live streaming platforms, businesses can engage consumers by opening packs and selling individual cards in real-time.
  • Sales through collectible reselling platforms: These dedicated platforms provide an ecosystem for transactions, offering visibility among target demographics.
  • Reinvestment strategy: A portion of profits is typically reinvested into the business for inventory expansion and operational scalability.

Initial Investment Estimation

The starting capital required to embark on a trading card venture hinges on several factors:

Purchase of Inventory:

The cost of entry-level stock vs. premium packs.

Auction Platform Fees:

Operational costs such as platform fees and payment processing charges.

Hiring of Team Members:

Consideration for contractors or employees to manage sales, shipping, social media presence.

Tech & Infrastructure Set-up Costs:
Investments in live-streaming equipment and warehouse/storage facilities.

Variability in Investment Size:
Potential entrepreneurs should budget for an initial investment that could range from tens of thousands to several hundred thousand dollars depending on their market approach.

A business operator must also account for company structuring costs, legal expenses, insurance policies, marketing campaigns, technology investments (for streaming), grading services for verifying card authenticity and value before sale.

Rationalizing the Investment

Funds must be allocated judiciously across various segments of the operation. For instance:

    • Analyze market trends – knowing which cards possess rising value could create a more effective inventory procurement strategy.
    • Cultivate branding – leveraging personal stories or specialized knowledge can enhance customer loyalty and brand recognition within niche communities.
Remember: The success in this domain isn’t solely predicated on capital infusion but also on strategic foresight, adept marketing maneuvers, comprehensive knowledge about the product offerings along with sustained customer engagement methodologies.

Essential Tools and Services for a Trading Card Business

Digital Platforms and Software

  • Online Marketplace: A platform to host live streams, auctions, and facilitate sales (e.g., Whatnot).
  • Cards Grading Software: Applications used by appraisers to assign value to trading cards.
  • Data Analytics: Services for analyzing business metrics and consumer behavior.
  • Social Media Management Tools: For scheduling posts, engaging with the audience, and marketing.

Logistics and Inventory

  • Warehouse Space: To store inventory securely and conduct business operations.
  • Packaging Supplies: Essential for safely shipping products to customers.
  • Distribution Networks: Efficient ways to send out products domestically and internationally.

Human Resources

  • Hiring Managers: Personnel tasked with overseeing teams within the organization.

Financial Planning & Investment

  1. Reinvestment Strategies:To allocate a portion of profits back into the business for growth.

This blueprint lays out the fundamental tools one might need to start a venture in trading card sales, inspired by an individual’s transition from sports to entrepreneurship. Remember, it’s not just about having the right cards; it’s also about playing them wisely!

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Revenue Type

Retail Business, Online Business




Full Time

Last Updated