According to the experts, blogging should be done with a purpose. Stats show that brands that blog with a purpose have more consumer engagement, increased market share, revenue growth and ROI compared to those who blog just for the sake of doing it.
The big question is: What do we write about?
If you have a brand, you should know everything about your product or service, to whom you want to offer these to and what blog topics are related to both.
Picking a topic may be tricky if you want to start monetizing your blog, you should be deliberate in choosing topics that can give you massive success.
We take a look deeper into one of the most popular topics for blogs and find out what makes people read them all the time.
These are articles based on a list of items, for example, The Top 10 Things That You Should Look For In a Date or 5 Ways You Can Do To Increase Sales.
Some marketers love listicles which is understandable. They are always the among top articles online which is used by Buzzfeed and written about by the NY Times.
Buzzfeed was able to get 76 million unique visitors reading their listicles based on comScore data.
Some believe that listicles lack quality. This may be true in some cases because we can’t control the people who write them.
Love them or hate them they are not going away anytime soon. For content marketers out there who have not used them you should start considering because when done correctly, they can be a very powerful tool.
Our brains can only store a limited number of information at one time. On the average that’s around 5 to 7 items.
Listicles as constructed, perfectly matches this limitation. When people see them, listicles make the mind feel “full” regardless if the content is great or not.
Our attention span has gone down from 12 seconds in 2000 to eight seconds in 2015. Listicles fit right into our short attention span.
Listicles are not meant to replace ebooks and whitepapers. They can, however, attract an audience to your larger collections of knowledge.
Come up with topics that are funny, engaging and provocative and see your listicle go viral on social media networks.
Tips for Good Listicles
- Come up with unique topics that are fresh and not a rehash of some old listicle that you just reworded. Treat it like a long-form article and give the best information possible.
- Add humor to your listicle, it is proven to be effective on social platforms except when it’s not really funny.
- Keep in mind that your listicle will be competing with all other listicles in a crowded field. Think of something you can add to your listicle that will make it stand out above the rest. You can use your own data for a start.
- Learn from other failed listicles or your own failures. Check on what went wrong and avoid doing it in your next article.
Good listicles do not give away its information in the title. This is what attracts people to read more and find the answers in the article.
Titles in listicles are likened to newspaper headlines where the reader’s interest is aroused so that they will read more.
Great ones use titles that can make readers desperate enough to find a solution, information or reason for a problem or situation. This straightforward approach gives potential readers an idea of what to expect right away.
Listicles are easy to share using social media platforms. Most people don’t have time to read long-form articles anymore. Listicles can replace them and make your content stand out.
Posting a listicle for the same subject that has a 3000-word article can be a good alternative for readers and may give you comments and shares on platforms like Facebook, Twitter, and LinkedIn.
It is also common for listicles to curate content from various sources. The convenience of not having to get information from one site to another is a benefit readers will appreciate.