Search has been evolving over the past few years, with numerous updates and new applications that helped enhance the experience and provide users with the best results. 2018 is another year of many changes, with Google shifting its focus to mobile and voice search and testing out new AI technology in the form of Google Duplex.
These Google updates aim to not only optimize search results but also make search more accessible across all devices. With the development of AI technology, voice search will also be optimized, which means that we will be seeing more exact and phrased search terms that enables AI assistants to look for the best results on search engines.
One of the most popular voice search terms that people use is “Near Me” or “Near my area”, which allows voice search to look for the places near your immediate vicinity.