Optimize Your Instagram Marketing with These Strategies

Optimize Your Instagram Marketing with These Strategies


Despite being among the “younger” social networking websites, Instagram has become among the most popular platforms. With tens of thousands of customers, among them some of the brands and personalities, it has become a marketing tool which may get viral with the strategy.

Instagram has gotten much larger, which made a lot of big brands to take note of its potential, after being integrated into Facebook. Importance and the impact of Instagram as a marketing tool are well-stated, and you will find a good number. Below are some of the most effective ways you can use to optimize the Instagram account of your brand.

Take Advantage of Instagram Stories

A feature that permits users to post short videos and photographs that last over a 24-hour period has become the feature in the system. This helps keep users updated on happenings and current events of their users. For digital marketers, this is a tool that can be used to help promote their new using the platform.

The present edition of Instagram stories has additional features like polls, live video, GIFs, a “swipe up” attribute, and much more filter options that allow for more creativity. Manufacturers have taken note of the attribute and also have used it to market things such as events, new products, or significant announcements.

There are various examples of brands using stories as component of their marketing strategies, including PlayStation and Papa John’s.

Papa John's



As you can see from the two examples, they utilized their Instagram stories for announcements like discount codes and game releases. Among the greatest things about using Instagram Stories is that these articles utilize regular articles and expire after 24 hours, meaning that there is less mess.

One other fantastic thing about Instagram Stories is that the ability for consumers to send in their messages, and the choice to swipe to access certain pages. The convenience of sending in messages allows your brand to be able to respond to inquiries as soon as soon as your story has been posted. The “Swipe Up” option allows users to see different web pages, which is a fantastic way to boost visitors to your primary website.

Overall, using Instagram Stories is increase audience engagement, and a good method of advertising your brand online and traffic.

Instagram Live Video

The amount of live video streaming platforms have grown together with the likes of Facebook, YouTube, and Twitter all offering their users video services. Not to be outdone, Instagram has lived on Instagram, which permits you live out of the accounts.

Starting a video is as straightforward as creating a narrative, all you will need is a network connection, and you’re set after a push of a button.

Live on Instagram

Instagram would notify the followers of your accounts, which helps increase the number of viewers who will interact with you personally, which could also help in spreading the word to their users upon starting. Video may be used like statements, press conferences, and concerts. Live Instagram allows you to begin videos that are live in an instant while it may be simple in layout.

Optimize Hashtags

Like Twitter, Instagram uses hashtags, which will be a method for users. It’s best to decide on the ones which will make your content much easier to look for, when it comes to the number of hashtags in one post.



Make sure that the hashtags are linked to the content since you’d be able to reach your target audience, which creates more traffic and interactions which you would be submitting. Just remember, the more concentrated your hashtags are, the better.

Boost Your Bio

First impressions always count and having a great one always bodes well for a lot of brands and individuals. That is why it’s important to make sure that your Instagram bio represents what your brand is. You are able to put a short description of your products and services which helps your viewers know what you offer.


IG Bio

Some accounts access more content beyond the accounts or alter their description for statements, which is one way users are informed. It is ideal to keep it concise yet helpful.

Local Optimization

Location is just another way for consumers to discover content and it is best to take advantage of it. Location tags would help inform your users where office or your brand’s shop is situated, or where a significant event is. There are brands on Instagram that provide services and quality products but do not get conversions that are high since users don’t understand where their institution is situated.


IG Location


Similar to SEO practices, it is best to input the location of your brand to boost. It is also worth noting that clicking on the place lets users view content with that place but also links you to Google Maps, which allows you to know the directions. This is a convenient and helpful feature that will help more people visit you.

Essential Takeaway

Instagram has become a highly effective social networking platform which can be used for digital marketing and socialpansocial media management. With the ideal strategy, you’d be able to create viral and higher traffic content that would bring about more conversions and interactions. With these strategies, you would be able to make use of your Instagram account and create.

In case you have questions and inquiries leave a comment below and let us talk.